In Praise of Bezos on The Kindle 2 Launch

Communications coach and author Carmine Gallo recently did a pithy piece on BusinessWeek, entitled How Amazon's Bezos Sparked Demand for Kindle 2.0, that identifies 8 successful communications techniques that Bezos used.

This is a great checklist for any marketer:

1. Set the stage
2. Provide context for numbers
3. Conduct a demo
4. Paint a picture for customers
5. Show customers using or talking about the product
6. Share the stage
7. Use analogies
8. Articulate a powerful vision

I always say: using analogies should be like [insert your own -- get it?], automatic second nature to any marketer.