Dynamic Publishing and Content Delivery at jetBlue with MarkLogic

A few weeks back, John Kreisa, director of industry solutions at Mark Logic, gave a presentation at the SharePoint Summit in Montreal that I thought would be of interest. The presentation, Enabling Dynamic Assembly and Reuse of Operational Documents with SharePoint and Microsoft Word, got great reviews and does a thorough job of discussing the use of MarkLogic at jetBlue in the production of operational and regulatory documentation.

His abstract:

Operational documents that define policies and procedures create a common understanding and form the glue that holds complex organizations together. By employing commonly available desktop productivity tools instead of specialized content authoring tools, organizations are able to push authoring out to business users with the most relevant experience and knowledge about key procedures. This results in better policy documents and a more efficient organization.

Increasingly, organizations are turning to a combination of products such as Microsoft SharePoint, Microsoft Word and MarkLogic Server to enable the dynamic assembly of documents. In this educational session, attendees will review a comprehensive case study involving JetBlue, a leading airline who is using these technologies to drive a dynamic enterprise publishing environment in order to contain costs, improve efficiency, and meet regulatory compliance.

This discussion will also explore how business users, working in the authoring environment of preference, Microsoft Word, are now able to: search across approved content and repurpose a table, section, paragraph or any level of content; enhance and enrich the content adding significant value for future reuse; and protect content across all channels by leveraging the ability to lock official information.

The presentation itself:

MarkLogic at JetBlue for Operational Documentation

View more presentations from Dave Kellogg.