Go Green With MarkLogic

Check out this article in EContent Magazine entitled It Ain't Easy Being Green. It's about the green angle on moving from print to digital publishing. Excerpt:

Everyone from publishers to e-doc technology providers and sellers sense an opportunity here, and for many a common thread is the use of XML: Create the content once, and deliver in many alternative ways.

The article even includes a quote from MarkLogic's increasingly ubiquitous John Kreisa (that guy's everywhere; is there more than one of them?)

Kreisa described how U.S. Army soldiers ... can now specify custom battle books (think IED defenses) using [an application] ... based on Mark Logic technology. There’s no more ripping out tons of paper pages from manuals they don’t need, must ship, and then destroy.

While there are many reasons to deliver information products from XML respositories using MarkLogic Server, being more green is certainly one of them. With MarkLogic, we can pinpoint-locate exactly the information users seek -- and only the information users seek -- and then return it for the device and format that they desire. The pinpoint location comes courtesy of MarkLogic's full-text extensions to XQuery that enable search using text as well as structural and semantic markup constraints.

Aside
By the way, this looks like a welcome policy change from EContent Magazine. For years they put nearly all of their content behind the firewall which disincented me from blogging about it. A quick surf now gives me the impression that everything's now un-firewalled. EContent makes great content so I'm glad it's now easier to access. Example: I found this story through a Google Alert, which won't happen when everything's behind the firewall.